5 Tips to Get More Bidders at Your Ranch Sale

If you have finally decided to sell your family ranch in order to buy a wider and better pasture, let me tell you, this whole process is going to be quite draining.


Selling a ranch requires a considerable time and effort to seal a fine deal. Ranches and farms are commercial properties hence they are not as easy to sell as residential properties. From pre-sale repairments to hiring an estate agent to effective marketing, you will have to consider various aspects to get a fine price for your ranch.

If you’re selling a ranch Montana and looking for ways to get more potential bidders, consider these useful five tips:

Offer unquestionable quality

In order to host a successful sale, you will need to work on the element of quality. Make sure your ranch doesn’t look worn out and the only way to do is to make essential repairments. From fences to the barn, fix everything finely because nobody is going to pay you for a wrecked place. Apart from the structure, livestock should also be in healthy condition and consist of quality breeds because it counts as a significant feature of your ranch.

No, tell, No sell!

Everyone is busy in this era of hustle and bustle. Even if people are interested in buying a ranch, it might not be on the top of their to-do list. That’s the reason you have to make endless efforts to get noticed and it can only be done by using different marketing methods. From digital marketing to print advertising, use every source to spread a positive word about your ranch sale. You have to ensure that all potential buyers know about your ranch bid event before the bidding closes.

Start promoting months before

If you think you can attract an adequate number of bidders by starting promotional programs just two weeks before the sale event, you are totally daydreaming! To grab buyers’ attention successfully, you need to conduct consistent marketing campaigns for months to build recognition among potential bidders.

Never lose previous buyers’ contact!

When it comes to organizing an auction to sell a ranch, the contacts of happy past buyers are truly valuable assets. Either sent out emails and messages or post invitations at their addresses, you have to make sure that they know about the upcoming bid events. Due to past association, there are chances they would not come alone but also bring some relatives and friends interested in placing a bid on your ranch.

Be overly available near to sale week.

During sale week, you have to attend every call, reply to every email and answer all queries related to your ranch bid event. Interested bidders will contact you to make inquiries and you’ll have to satisfy them with your reply to ensure they attend the event.

Ranch selling cannot be done successfully without attracting sufficient bidders. Use these tips and enjoy a perfect ranch auction!